Summer Wellness Social
INDUSTRY: Events/Wellness
SERVICE: Event Branding + Social Templates
We developed a mini event brand for a real estate agent's wellness social, designed to bring her community of clients and colleagues together for a morning of movement and connection. The brief asked for a vintage, club-like feel, something that felt curated and special rather than like a typical fitness class flyer, with a name and look that could carry across every touchpoint of the event.
We built out a wordmark anchored by a serif and script pairing, evoking the feel of an old-school social club membership card, and paired it with a soft sage and cream striped background that became the consistent backdrop across all printed materials. That system extended into a full social media rollout, including a save-the-date, a formal invitation, and a personal note from the host, each layered over warm, candid photography from past classes and local courts. The vintage-inspired arch shape, paired with simple line-art icons like a rolled yoga mat and water bottles, gave the in-person signage, including hydration station signs, a curated gift table, and a barre and pilates welcome sign, a cohesive, boutique feel. Custom circle stickers carried the branding down to the smallest detail, appearing on iced coffee cups served at the event itself. Across every piece, the typography and soft color palette worked together to make the event feel less like a fitness class and more like an invitation to an exclusive, well-loved gathering.
