For Sale Signage Suite
INDUSTRY: Real Estate
SERVICE: A La Carte Graphic Design
We designed a full signage suite for a real estate agent's brand, giving her a consistent visual system to use across every listing, from standard residential sales to a more specialized property type, a motocross track for sale. The goal was to create signage that felt elevated and on-brand no matter where it showed up, whether planted in a front yard or directing buyers down a dirt road.
We built the system around a refined serif wordmark and a circular monogram, paired with a warm, neutral palette of cream, deep brown, and a soft gold accent. That combination carried through the core "For Sale" and "Open House" yard signs, using oversized serif type and a bold directional arrow to make the signage easy to read from a distance while still feeling polished rather than generic. For the motocross property listing, we adapted the same system with a custom line-art illustration of a dirt bike, giving that specific sign a playful, tailored touch without breaking from the established brand identity. We also designed a small "please remove your shoes" house sign, finished with a handwritten-style script for a warm, personal note at open houses. Across every piece, the consistent typography and color palette let the agent's brand read clearly and professionally, regardless of the property type behind it.
