Mystics in Hiding Campaign
INDUSTRY: Coaching/Wellness
SERVICE: A La Carte Graphic Design
We designed a set of postcards and a companion social media carousel for a spiritual guide and coach whose work centers on helping visionary leaders, therapists, healers, and entrepreneurs reconnect with their innate gifts. The brief called for strict fidelity to the client's own voice and message, since her copy carries a very specific, poetic tone that needed to come through untouched.
For the postcards, we paired candid, sun-drenched photography of the client immersed in nature, surrounded by foraged flowers and natural textures, with a warm palette of terracotta, sage, and cream. A soft wave shape became a recurring motif, dividing image from message and giving the layout a gentle, organic feel that matched the brand's earthy, ritual-based approach. Pressed and dried florals appeared throughout as a secondary visual layer, reinforcing the botanical, hands-in-the-earth quality of her work.
That same aesthetic carried into a longer-form Instagram carousel, which walked through a narrative arc, from naming the exhaustion of outgrown coping tools to introducing a new philosophy rooted in soul-led creation rather than constant fixing. Each slide balanced bold serif statement type with longer reflective passages, using the floral motifs and wave dividers to keep a cohesive visual rhythm from slide to slide. The result was a cohesive, emotionally resonant content set that let the brand's distinct voice lead, while the design quietly reinforced its warmth and groundedness.
