Real Estate Marketing Suite
INDUSTRY: Real Estate
SERVICE: A La Carte Graphic Design
We developed a full suite of marketing materials for an Oregon real estate broker, giving them a consistent, professional toolkit to use across email, social media, and print. The goal was to create a cohesive visual system that felt grounded and trustworthy while staying flexible enough to cover everyday business needs, from email correspondence to new listing announcements.
We started with a flexible logo built around a simple line-drawn house icon, paired with clean, modern type. That mark carried through four email signature variations, ranging from a bold dark layout to a softer, light-toned version, giving the client options depending on context. We brought in a subtle topographic line pattern as a recurring brand texture, tying back to the Oregon landscape and reinforcing the brand's grounded, local feel without overpowering the layout.
That same system extended into a set of "Just Listed" social media templates, including an Instagram-ready listing announcement, an interior photo carousel layout, and a branded outro slide for video content. Finally, we built out a polished listing flyer template, combining full-bleed property photography with organized sections for price, square footage, school district, and agent contact information, all easy to update for any new listing. Across every piece, the warm brown and tan palette and topographic detailing kept the brand feeling unified, professional, and distinctly tied to its Pacific Northwest roots.
