Team Hoodie Design
INDUSTRY: Home Services / Construction
SERVICE: A La Carte Graphic Design
We designed team hoodie concepts for a residential remodeling company, giving them a wearable extension of their brand for job sites and team outings. The brief was simple, take the company's earthy, grounded identity and translate it into something fun and giftable, while still keeping their contact info and licensing details easy to find.
We explored three distinct directions to give the client options. The first leaned into a retro, groovy lettering style with bold bubble type and hand-drawn daisies, giving the design a playful, nostalgic energy. The second took a more illustrated approach, breaking the back panel into a multi-section poster layout with a line-art cottage, botanical sketches, a QR code, and a checkered pattern block, creating a zine-like, collectible feel. The third pulled back into a cleaner, more vintage frame style, pairing an elegant serif and italic wordmark with a single detailed house illustration bordered in a thin rule line. Each direction kept the same sage green ink on a cream garment, tying back to the brand's signature earthy color palette while letting the company choose the personality that best matched their team.
