Which Social Media Platforms Should You Be Using?
Hey there, social media enthusiasts!
We all know how overwhelming it can be to keep up with the ever-evolving world of social media. With so many platforms to choose from, it’s easy to feel like you’re missing out if you don’t take advantage of all of them.
The truth is, it’s best to master a few social media platforms that you know your audience uses AND that match your content creation strengths.
At Numinous, we’re here to guide you through the maze of social media options and help you make the right choice for YOU.
So grab your favorite beverage, get cozy, and let’s dive into the exciting world of social media!
First Things First, Embrace Your Strengths:
Before choosing the right social media platform, it’s crucial to assess your own strengths. We all have unique talents and preferences that shape our content creation journey.
Some thrive in front of a camera, while others find any chance to avoid it. Writing informative guides may exhilarate some, while others find their passion lies elsewhere.
Tailoring your content to showcase your strengths is the key to enjoyable and consistent content creation. When you align your content with what you excel at, it becomes a fulfilling and sustainable process.
If you want to figure out what content you should create based on your strengths, check out our Instagram post where we break it down for you!
The most important part of this formula is YOU! ✨ Creating content is an intricate and (mostly) fun part of marketing your business. It can be unique for each individual. Find what works for you! Whatever you do, don’t shy away from being authentic.
Social Media Platforms You Should Consider
Now that you know where your content creation strengths lie, take a look at the following social media platforms and see if any of them are a good fit for you.
Keep in mind certain platforms excel at fast growth, while others take more patience to see results.
Facebook is a social media giant with billions of active users worldwide. Managing a Facebook page for your business is pretty simple, allowing you to share text updates, images, videos, collect reviews, and interact with your target audience.
Facebook Groups are a powerful feature, giving you an easy way to connect with people in your specific niche and increase your trustworthiness.
Facebook is a great platform to achieve initial growth fast, but consistently posting content and engaging with other accounts is a must to maintain momentum.
You also have access to various ad types like video, slideshow, and photo ads, plus precise targeting options including interests and life events — helping you reach your audience during pivotal moments.
With over a billion accounts, Instagram is another social media giant known for its emphasis on visually engaging content. You can share photos, videos, Reels, and Stories, as well as other user-generated content.
Posting and engaging with your audience regularly is crucial for building your following. While you can achieve amazing growth, it also requires consistency and planning out your content calendar.
Since Instagram is owned by Facebook, you have access to the same advertising capabilities, including detailed targeting based on interests, behaviors, and custom audience lists.
LinkedIn is not just a platform for job seekers. With hundreds of millions of users, it’s a hub for business professionals. If you have a B2B business, this platform is essential.
LinkedIn is all about connecting professionally, so if you love data and showing off the impact of your products or services, this is the place for you! It allows you to write and share long-form content to grab the attention of potential leads and a highly targeted audience.
LinkedIn’s advertising options are powerful, letting you precisely target people by company, job title, industry, and more.
TikTok
TikTok is the place for creative short-form videos and has exploded in popularity across diverse age groups—not just Gen Z.
Success here means hooking your audience in the first few seconds, showing your personality, and staying on top of trends.
While TikTok offers viral potential, its nature can be unpredictable. It’s smart to have a strategy that directs your audience to platforms like Instagram, where you can maintain a stronger presence.
Pinterest is like a digital vision board with millions of users monthly. If your business involves selling products online, Pinterest is a fantastic way to showcase them.
Users can pin your posts to their boards and shop directly through the platform — talk about a seamless shopping experience!
You can advertise on Pinterest too, targeting users by interests, search keywords, and more. It’s an invaluable tool for businesses looking to expand their online presence and drive engagement.
YouTube
Over a billion hours of video are watched on YouTube daily, making it an excellent platform to establish your expertise, provide valuable content, and showcase your products or services.
YouTube is a slow-burn platform, meaning you’ll see results gradually over time. But once you gain momentum, the benefits keep coming.
Because of its integration with Google, YouTube advertising offers many targeting options like demographics, interests, and geographic location.
Final Thoughts:
By picking a few of these platforms and using them according to your content creation strengths, you can unlock the true potential of social media marketing.
Embrace the opportunities, experiment with different platforms, and adapt your strategies based on your audience’s preferences and behaviors.
At Numinous, we’re here to support your digital marketing journey and help your business thrive online. Browse all of our services and reach out to get started with one of our social packages!