Let’s Go Phillies!
Newsletter
CLIENT: Philly Home Collective
INDUSTRY: Real Estate, Lifestyle
PLATFORM: Email (Compass)
OBJECTIVE: Building out an email marketing strategy that could be used by all members of a large team to increase correspondences/month
STRATEGY: Create a repeatable, templated correspondence that was locally rooted, and highly engaging, while positioning PHC as top lifestyle and real estate experts in the Philly area.
The Philly Home Collective’s newsletters feature a vibrant and engaging style:
Local Highlights: Showcasing Philadelphia neighborhoods and businesses.
Personal Touch: Featuring team members and clients for relatability.
Educational: Real estate tips, market insights, home improvement advice.
High-Quality: Well-edited appealing visuals.
Humorous and Fun: Infusing humor and personality.
Their Newsletters blend professionalism with a fun, approachable vibe, effectively engaging their audience.
