A Daily Life in Portland
CLIENT: House Hunter PDX
INDUSTRY: Real Estate, Lifestyle
PLATFORM: Instagram
OBJECTIVE: Building an Online Presence, Brand Awareness
STRATEGY: Monthly SEO/Social Media Management. Monthly Management includes consistent posting schedule, content creation, copy, analytics, etc.
Reels
The House Hunter PDX Instagram Reels feature a dynamic and engaging style:
Local Insights: Showcasing Portland neighborhoods and hotspots.
Personable: Featuring team members and clients for a relatable touch.
Educational: Real estate tips and market updates.
High-Quality: Clear audio, appealing visuals, smooth transitions.
Humorous and Fun: Entertaining content with personality.
Trendy: Popular music, trending audio clips, relevant hashtags.
Interactive: Captions with calls to action encouraging engagement.
Their Reels blend professionalism with a fun, approachable vibe, promoting their brand effectively.
Static
High-Quality Imagery: Crisp, vibrant photos showcasing properties, local scenes, and team activities.
Informative Content: Posts with key details about listings, market trends, and real estate tips.
Personal Connection: Images featuring team members and clients, adding a relatable and human touch.
Branded Aesthetics: Consistent use of brand colors, fonts, and design elements, ensuring a cohesive and professional look.
Carousel
Detailed Property Showcases: Multiple images providing comprehensive views of listings, highlighting key features and different angles.
Educational Guides: Step-by-step carousels offering insights into real estate processes, such as buying or selling homes.
Neighborhood Highlights: Series of images spotlighting different Portland neighborhoods, showcasing local attractions and amenities.
Client Testimonials: Carousels sharing positive reviews and client stories, often with before-and-after scenarios.
Market Insights: Informative slides with data and trends about the real estate market, providing valuable information to followers.
Interactive Content: Encouraging engagement with questions, prompts, and calls to action in both captions and slides.