BRANDING 2022
Grant Williams
We are excited to share the moodboard we created for Grant Williams' branding project. In order to align with his outdoorsy, unified, simple, and modern brand, we carefully selected inspiration photos that embodied these qualities. The moodboard features captivating images of mountains, reflecting Grant's love for the outdoors. We also included elements of color blocking and real estate aesthetics to connect with his lifestyle and Realtor company. This moodboard serves as a visual guide, capturing the essence of Grant's brand and providing a foundation for the upcoming design process.
Moodboard
We are excited to showcase the brand assets we created for Grant Williams' branding project. To align with his outdoorsy, unified, simple, and modern brand, we carefully curated a color palette with more earthly tones. In addition to the traditional colors, we incorporated a terracotta and pink color to evoke a sense of pride. The logo design was inspired by a door, symbolizing opportunity and welcome. Furthermore, it carries a hidden message with an equal sign, representing Grant's commitment to inclusivity as a member of the LGBTQ+ community working in the real estate industry. These brand assets successfully capture the essence of Grant's brand and create a strong visual identity that resonates with his target audience.
Brand Assets
To infuse a sense of playfulness into the design, we incorporated fun shapes inspired by his photography. Throughout the website, we strategically utilized color blocks and shapes that corresponded with Grant's logo, maintaining a cohesive visual identity. This approach creates an engaging and dynamic user experience while still keeping the design clean and modern. These website mockups perfectly balance a playful feel with professionalism, ensuring an enjoyable browsing experience for Grant's audience.
Website Mockups
Photography - Content Session
Our aim was to capture his lively personality and showcase his real estate expertise. We created a dynamic session by incorporating a mix of lifestyle images and shots highlighting his handy skills. To enhance the overall mood, we opted for a cool tone with saturated colors, adding vibrancy and creating a visually appealing collection. The result is a series of photographs that truly reflect Grant's character and convey his professionalism in the real estate field.
