EVERYTHING WE DO BEGINS HERE
BRANDING
Who are YOU?
Who is your ideal client?
Name a few sources of your inspiration — what fuels your fire?
What is your business philosophy?
What are your short and long term goals?
How about your preferred communication styles?
Brand identity is not just logos, slogans, and color themes (although our graphic design team will happily design your brand’s visual elements!). Think of your brand identity as every outward expression of our brand aimed at current and potential clients. More than that, it’s the reciprocal relationship you build with your clients & customers and your reputation with them. Consider your favorite brands — between their philosophy, their cadence, style, we all tend to connect with businesses that we personally identify with. Your brand identity will encompass all of the elements of you and your business that best attract your ideal client.
Everything we do begins here. Our partnership will kick off with an introductory meeting and questionnaire, where we get into the nitty gritty of exactly who you are and what vision you’re trying to build. where this partnership can take your business.
Let us help you create your story! Get in touch!
PROJECT ONE ~ JA
BRAND STORY
In the course of this branding project, we discussed to make The Money Jar more accessible to a Gen Z audience, the podcast’s most aspirational listener. While sticking to practical advice that students can utilize. The Money Jar seeks to get kids thinking critically about their futures.
We discussed in depth how engaging the co-host of the podcast in the social story, looking at available date and competitive analysis. Also, seeking listener feedback that will be imperative to drive a more Gen Z friendly future for The Money Jar. All while giving the podcast the needed makeover aimed at captivating this audience.
MOODBOARD
PROJECTS
After developing their story, and visual branding. We created custom social media templates that they could use for Instagram, Facebook, Youtube, and LinkedIn. A quick and easy way to for them to create content with the hard part of designing out of the way!
PROJECT TWO ~ BB
Beth Bonita’s approach to real estate is relationship based while incorporating her deep understanding and excitement for the Inner Portland communities she serves. We wanted to create brand that individually sets her apart from other real estate agents. Her inspirations being high end, European architecture, Parisian design, and timeless fashion.
MOODBOARD
LOGO DESIGN
Beth Bonita logo inspiration was most impacted by her wants of elegance, readability, and timelessness. We paired a unique serif font, with a minimalistic thin san serif to match the thin small details in the primary font.
NEWSLETTER
We help develop Beth Bonita’s values, tone, and voice. Bringing Parisian culture and design to Portland Homes. Her tone being refined, knowledgeable, yet approachable. Wanting a balance between personal and professional. >>>
HIGHLIGHT COVERS
Colors inspired from the buildings people can see in European Architecture. Emphasis on the cool grays and a subtle purple pop. Unified line art giving the colors a chance to stand out in a smaller scale showcasing on Instagram.
PROJECT THREE ~ HL
MOODBOARD
House Lab Team, three groovy realtor’s working together to always remain theirselves. Offering different point of views of comfortability for their clients. We helped them find their aesthetic, brand colors, and updated their logo font to match their edginess.
PROJECTS
We managed their social content, from posts to stories. Added some spunk to their highlight covers, and designed their Seller’s Book to send off to their clients.
All content beautifully connected by the branding system we created for them.
“What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes an audience. A brand is a result - it’s a person’s gut feeling about a product, service, or company. It’s in their heads and in their hearts. A brand is your reputation.”
CHRIS DO, THE FUTUR
READY TO START YOUR BRAND?
MORE BRANDING!
GRANT WILLIAMS
Grant William’s Brand is a combination of lifestyle and home. His brand is very queer focused, but obviously not exclusively! We developed his brand identity, including logo design, color palette, and fonts. Using that to create a colorful realtor/lifestyle website!
Check out their web process here!
BUILDING MÁS
Marissa started Building Más with a personal vision. To build a location independent life fueled by passion and financial independence. We developed her brand identity, including logo design, color palette, and fonts. Her inspiration being Southwest contemporary, and the use of pops of color!
Check out their web process here!
GARNDERS TEA
Andrew Gardner has been steeped in the highs and lows of the orthodox tea industry of Darjeeling and Nepal. We developed his brand identity, including logo design, color palette, and fonts. Line work representing the delicacy of nature, and of course combined with accents of greens and blues.
Check out their web process here!
HOUSE HUNTER PDX
House Hunter PDX being a long time client of ours. We updated their logo design, with unified line work and a modern take of real estate. Also, narrowing down a monochromatic feel color palette of greens and blue. Very outdoor lifestyle inspired!
