21 Free Writing Prompts to Spark your Creativity as a Business Owner
Have a major creative block? Unsure how to articulate your business vision and purpose? Feeling like your online presence isn’t representative of you? As a business owner, you wear a lot of hats. When it comes to your marketing, the “hat” is crafting a digital presence that reflects your vision, values and the nature of your service/product. This requires creativity, innovative thinking and the ability to perceive yourself as others perceive you. It’s challenging stuff!
In my practice I’ve found that a lack of clarity often manifests for our clients in a struggle to get clear consistent marketing routines set up. And I have a simple solution for you.
You’ve probably tried this method before. But maybe not since 7th grade literature class. Grab a piece of paper, or the notes app on your phone and set that timer for 15 minutes — we’re FREEWRITING today folks! The process of unabashedly pouring thought and heart onto paper, without worrying what comes of it.
I encourage you to take this tool and modify it for your processing style — if the written word doesn’t work for you, verbal or forms of visual processing could be applied. The power in this is in its reflective nature.
To get started, I’ve curated a list of the prompts that I use with new clients in our onboarding and discovery sessions to get us thinking and discussing their vision with clarity and purpose. I’ve separated these into three sections where I often find my clients struggling to communicate — maybe you’ll find that this is where you struggle too! Take a look below and if you find yourself with any questions, drop me a line here.
TIP: Write WITHOUT judgment. You have brilliant content already in your head… it’s time to access it! Refining can come later.
Prompts To Help You Get Clear On Your Brand…
What is my mission?
What value do I offer to those I serve? Or, what can my client get from only me?
Who do I want to work with? Why?
What do they believe?
What relationship do I want to have with them?
How do I want my clients to perceive me? How do I meet and exceed that perception?
What impact do I want to make?
What do I want to be known for?
What adjectives would I want my customers to use to describe my brand?
Prompts To Help You Build High-Performing Content Pillars…
What are the core beliefs that inform my work?
How do I differ from other practitioners in my arena?
If my ideal client were real, what would they do and be? Where would they live? What are they like?
What problems do they have that I can solve? How do I solve them?
How does my ideal customer consume content? (Ex: video, graphics, email)
How can I offer this content in an authentic and exciting way?
What do I want to be known for / what is my specialty?
Prompts To Help You Create Killer Content…
Why did I start my brand or business?
What do clients commonly ask me??
What are some lessons I’ve learned along the way in my career?
What do I wish I knew when I started?
What do I wish others knew about what I do?
Who/what inspires me?
How do I stay inspired?
What are some common myths about my industry that I’d like to debunk?
What are some quick tips I’d like to share that would solve my ideal client’s struggles?
What are my long-term goals? Where will my business be 5+ years from now?
What is coming up that you’re excited about?
Save this post for later so you can easily come back to it when you’re faced with a creative block.
Remember to give yourself grace as you work through these prompts - allow yourself enough time to work through the questions and let your mind wander.
Happy free-writing!