BRANDING 2022
Beth Bonita
We embarked on a journey to capture the essence of her unique approach to real estate. With a deep understanding and genuine passion for the Inner Portland communities she serves, Beth's commitment to building relationships sets her apart from other agents. Drawing inspiration from high-end European architecture, Parisian design, and timeless fashion, our aim was to create a brand that reflects Beth's individuality and sets her apart in the competitive real estate landscape. Join us as we delve into the captivating world of Beth Bonita and discover how her brand embodies elegance, sophistication, and personal connections.
Moodboard
Beth's desire for a logo that exudes sophistication and stands the test of time fueled our creative process. With this in mind, we carefully curated a combination of unique serif and minimalistic thin san serif fonts, harmonizing the delicate details of the primary font. Drawing inspiration from high-end European architecture, Parisian design, and timeless fashion, we sought to create a visual identity that reflects Beth's commitment to providing exceptional service and showcasing the beauty of the properties she represents.
Brand Assets
As part of this endeavor, we created eye-catching highlight covers for her social media platforms that reflect the inspiration drawn from European architecture. Taking cues from the captivating buildings found in Europe, we emphasized cool grays as the foundation and added a subtle pop of purple to evoke a sense of sophistication. To ensure visual consistency, we employed unified line art, allowing the colors to shine even on a smaller scale, perfect for capturing attention on Instagram. Join us as we explore the captivating world of Beth Bonita's brand, where European flair meets the dynamic realm of real estate.
Highlight Covers
One of our key undertakings was the creation of a captivating newsletter design that would engage and inform her audience. Beyond visual aesthetics, we also worked closely with Beth to develop her brand values, tone, and voice.
Inspired by the elegance and charm of Parisian culture and design, we sought to bring a touch of sophistication to Portland homes. Beth's tone, refined and knowledgeable, yet approachable, strikes a balance between the personal and professional, resonating with clients seeking a trusted partner in their real estate journey.
